Practical Case Studies, Research and Training for Marketers

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Marketing 101: What are ad blockers?

February 8, 2019 —  Ad blockers threaten to steal advertising revenue. Some online publishers have adapted by either forcing visitors to allow ads or pay for a subscription to see their content.

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top challenges for digital subscriptions

Overcoming the Top 3 Challenges Faced by Digital Subscriptions

February 6, 2019 — This research considers how some of the top subscription-based companies are successfully overcoming common hurdles. 

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Research-based Ecommerce Swipe File: 25 valid marketing experiments to give you ideas for your next A/B test

January 31, 2019 — To give you ideas for tests on your website, we put together this swipe file of 25 ecommerce experiments that MECLABS Institute analysts conducted in Research Partnerships with ecommerce companies.

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