Practical Case Studies, Research and Training for Marketers

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How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies

How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies

July 14, 2021 — Change – even scary, unsettling change – especially scary, unsettling change – has the power to break down previously impenetrable barriers to make space for a new way. To help you navigate this change in a second half of the year that is (fingers crossed) trending upward, we bring you examples from Cisco Webex, Outback Queensland, and real estate.

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Attracting the Customer’s Attention: 3 quick B2C marketing case studies of a brand refresh, A/B tests for PPC landing pages, and an XR immersive experience

Attracting the Customer’s Attention: 3 quick B2C marketing case studies of a brand refresh, A/B tests for PPC landing pages, and an XR immersive experience

July 12, 2021 — It has gotten harder to capture the attention of consumers. While successful marketing takes much more than attracting attention, without attention even the most elegant campaign will not produce results. So to help you, we bring you marketing examples from Bumble Bee Seafoods, the Tennesee Titans, and a roommate finder app.

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Ask MarketingSherpa: Getting approval for your marketing ideas from your company’s business leadership or from clients

Ask MarketingSherpa: Getting approval for your marketing ideas from your company’s business leadership or from clients

July 7, 2021 — A MarketingSherpa reader emailed me recently with an all-to-common complaint. It essentially translated to – “I can’t get buy-in for my marketing ideas.” If you’re not experiencing a similar pain point at this very moment, you probably will be soon. Here are five tactics that can help.

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