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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Selling and Marketing to Senior Citizens When Your Team is Very Different From the Customer

April 26, 2018 — Denis Mrkva shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.

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Marketing 101: What is website usability?

April 19, 2018 — Usability is in the eyes of the beholder. That which is easy to us isn’t always obvious to our customers. Today, we explore that topic and offer a little advice.

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Omnichannel Marketing Chart: The biggest challenges to marketers’ omnichannel strategies

April 12, 2018 —  This chart reveals the most difficult challenges marketers face when creating omnichannel customer journeys, and what you need to do to overcome them.

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